Bogobox Branding and Logo Design

BOGABOX PROJECT BRIEF

The client engaged Form Designs Australia to create a logo and graphic identity for Bogabox that reflects its dual-purpose functionality and outdoor focus. They wanted a design that would appeal to adventurous consumers, emphasising durability and practicality while capturing the essence of outdoor living.

BOGABOX LOGO DESIGN

The Corporate Logo for Bogabox consists of a stylised lowercase logotype “bogabox” with the descriptive tagline “TRANSFORMER TRACKS” at the bottom. The stylised logotype draws inspiration from the cube shape and pattern of the Bogabox. The “A” in Bogabox has been given a different colour to emphasise the correct spelling of the brand which is: “BOG-A-BOX”.