Clothe It Branding and Logo Design
CLOTHE IT PROJECT BRIEF
The project aimed to design a Logo and Corporate Colour Scheme for the “Clothe It” that encapsulates the company’s vision for the product and provides a brand that unifies all desired company objectives.
CLOTHE IT LOGO DESIGN
The Logo for Clothe It has been carefully developed to reflect the brand’s core values and vision. It consists of two graphic elements. This quirky logo associates and mimics the image of the ‘Vitruvian’ or ‘Universal’ Man, the famous drawing by Leonardo Da Vinci that represents the beauty, complexity, and symmetry of the human frame. The name ‘CLOTHE IT’ implies the Vitruvian Man should be dressed as he is, in fact, naked. It’s a subtle, fun addition to the fact that the pivoting movement reflects that of the man in the well-known picture.