Flex 2 Flow Branding

FLEX 2 FLOW PROJECT BRIEF

The project aimed to design a Logo and Corporate Colour Scheme for the “Flex 2 Flow” that will encapsulate the company’s vision for the product, and provides a brand that unifies all desired company objectives.

FLEX 2 FLOW LOGO DESIGN

For the Flex 2 Flow brand, we conceptualised a name that reflected the product's core functionality—flexibility and smooth water flow. The corporate logo for Flex 2 Flow consists of the “Flex 2 Flow” logotype and the stylised water spray represented by the 6 blue coloured “squirts” onto the lawn represented by a top half circle in green.