Loogeenie Branding and Logo Development

LOOGEENIE BRANDING PROJECT BRIEF

The aim of the project was to design a Logo and Corporate Colour Scheme for the “Loogeenie” that encapsulates the company’s vision for the product and provides a brand that unifies all desired company objectives.

THE DESIGN

This Logo combines a genie and toilet brush to picture a ‘genius’ toilet brush. The genie brush tail releases two detergent tablets, one at the top end of the brush, the second also combining the dot on top of the ‘I’. Sparks in the background follow the brush passage to symbolise the effectiveness of the product and the cleanliness it leaves.