My Magic Tunnel Branding and Logo Design

MY MAGIC TUNNEL PROJECT BRIEF

The project aimed to design a logo and corporate colour scheme for the “My Magic Tunnel” that will encapsulate the company’s vision for the product and provide a brand that unifies all desired company objectives.

MY MAGIC TUNNEL LOGO DESIGN

The Form Designs Graphic Design team created the logo for My Magic Tunnel with the product objective and target audience in mind. We concentrated on designing a logo that would be versatile and appealing to children by utilising simple shapes and incorporating bright colours to create a legible, fun and captivating logo. This quirky logo combines fun, bright colours with added perspective and dimension. The personification of the train helps to aid in engaging with its intended audience as well as directly relating to the physical design of the product.