OPTICOMB BRANDING PROJECT BRIEF
The aim of the Opticomb branding project is to create a logo design for Licetec’s new product, with consideration for the existing company logo and branding design.
The logo design for Licetec’s new Opticomb product tries to build on the company branding whilst visually portraying the comb’s microtine technology. A comb-like effect is built into the ‘O’, and the colour scheme used is white, black, and the Licetec corporate blue. The Century Gothic font conveys a feeling of medical professionalism whilst upholding a user-friendly, approachable image to the consumer.