Shhhtop Door Damper Branding

SHHHTOP BRANDING PROJECT BRIEF

The aim of the project is to design a logo and corporate colour scheme for “Shhtop” that will encapsulate the company’s vision for the product and provide a brand that unifies all desired company objectives.

SHHHTOP BRANDING DESIGN

The logo is clean and simple, with a symbolic open door created using negative space placed on the right hand side. The full stop at the end of Shhhtop also doubles up as a door handle. A modern sans serif font has been chosen to translate the brand’s contemporary nature, whilst the lower-case lettering gives it a relaxed feel. There is no emphasis on any particular letter which helps the name flow off the tongue. The full stop at the end of the word gives added strength to the meaning of the word STOP.