Shoppacart Branding and Logo Design

SHOPPACART BRANDING PROJECT BRIEF

The project aimed to design a logo and corporate colour scheme for the “Shoppacart” that will encapsulate the company’s vision for the product and provide a brand that unifies all desired company objectives.

SHOPPACART LOGO DESIGN

The logo for Shoppacart has been carefully developed to reflect the brand’s core values and vision. The logo consists of typography, one graphic element embedded in the typography, substituting the letter H. The primary logo is encompassed within a circle. The logo incorporates a shopping bag and two circles accurately positioned, in order to represent the wheels of a shopping trolley. The shopping trolley representation is created through the combination of the bag and the two circles. In this logo the bag/trolley replaces the letter H entirely. Through the combination of the above mentioned elements, this symbol incorporates layers of meanings such as lightweight, one container, on wheels, all-in-one. The colour green represents eco-friendliness.