Tough Nut Tools Branding and Logo Design

TOUGH NUT TOOLS BRANDING PROJECT BRIEF

The aim of the project is to design a Logo and Corporate Colour Scheme for “Tough Nut Tools” that encapsulates the company’s vision for the product and provides a brand that unifies all desired company objectives.

TOUGH NUT TOOLS LOGO DESIGN

The Corporate Logo for TOUGH NUT TOOLS consists of the uppercase logotype “TOUGH NUT TOOLS” located in the centre of the “shaft” illustrated in black. A three-tone hexagon communicates a sense of three-dimensional view, and a nut which describes the uniqueness of the Tough Nut Tools function. The hexagon nut is also surrounded by two orange brackets which is perfectly offset from the hexagon.